5 Low-Budget Lead Generation Ideas
As any marketer will tell you, having a great product isn't everything. It's just as important to create buzz around your product and company, and to generate strong leads that will translate into sales. This prospect can seem daunting if you're a business with limited resources, since you're expected to compete in a market full of established businesses, vying for the attentions of potential customers who have already developed brand loyalties.
Is it a challenge? Of course. However, if a tech startup like Wix can simplify web creation for businesses all over the world, even in a sea of big-name design firms, what's stopping you? Write your own David vs. Goliath story with these five budget lead generation tools.
1. Publish on LinkedIn
LinkedIn isn't just the place where you scored your first job. Over the past few years, it's become a hub where even business royals like Bill Gates deign to blog — netting valuable leads and conversions for Microsoft in the process. Take this opportunity to establish your company's thought-leadership by writing engaging, helpful articles on the site; stats show LinkedIn is far and away the best social networking platform for generating B2B leads.
2. Use Facebook
You heard that right. Millions of people log in to Facebook even while at work (around one-third of employees, actually). Use your slim budget to create ads that let people improve their work or help their businesses succeed, and you'll generate leads. A helpful Facebook conversion tracker lets you see how you're doing.
3. Write Blogs
Or, guest blog with a popular website, since creating helpful and engaging content establishes you as a thought-leader in the industry. If another business searches for a solution to a problem, and one of your blog posts gives them insight, they'll be intrigued and want to find out more about you.
4. Give Away Free Stuff
Don't go overboard, but offering things like free e-books, webinars, and resource guides can be a great way to gather emails and generate conversions; plus, they don't cost much. Give potential customers a taste of what you can do, and you'll be top of mind later on.
5. Create a Great Landing Page
Normally (hopefully), this would be one of the first things you do while building your business. Time is limited, and the quicker you can get someone's attention with a focused message (complete with videos), the better your chances of retaining it.
Here's a super secret tip...Create a short explainer video! Outsourcing it isn't expensive, and quality is still great. Our video that explains Rollio turned out great! Check it out here.