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Rollio Jan 7, 2021 11:17:00 AM 3 min read

Senior Strategy & Growth Executive, Kyle Priest joins Advisory Board

Former Enterprise CSO, CMO, and Digital Transformation Executive Bolsters Team


Thursday, January 7, New York, NY --, the world’s first and only voice-enabled intelligent, human-to-CRM interface for sales and customer service teams, today announced that Kyle Priest, a leader in go to market strategy and operationalizing experience-driven customer engagement, has joined its Board of Advisors.

Priest is currently advising several AI and tech-enabled services companies across the marketing, sales, and professional services categories, helping them create and achieve durable value from advanced technologies.

Throughout my career every company I’ve advised has had challenges to manage with predictable insights because of the constant struggle to wrangle data into their CRM,” said Priest.  “I’m proud to support Rollio in its mission to solve this root cause issue - the wasted time and inefficiencies historically associated with data entry and maintenance - by using intelligence to enable the most simple, easy and elegant way to capture and improve customer information, by speaking/texting and automating the data capture.

Kyle has a powerful ability to connect customer values with company values and drive those ideas deep into the operations of the business to ensure that a company’s end customers achieve the value,” said Jake Soffer.  “We are thrilled to have Kyle join the team in support of our mission to unlock our customers’ CRM data and unleash their sales and service executives so they can focus on serving their customers with excellence., founded by Jake Soffer in 2017, was a vision the young entrepreneur had to end the needless and senseless lack of data in CRM systems and the pain and suffering of busy executives everywhere.  The dedication to true Natural Language Processing means Rollio is easy to use, yet anything but simple. It’s humanistic and convenient approach is generating instant and continuous ROI for its clients across Financial Services, Insurance, Manufacturing, and beyond.

Priest is a former senior executive of SapientRazorfish, TTEC, and Solera among other executive postings. was founded on the belief that CRM systems and high performing companies require abundant, 350% more accurate data, and that it should be as easy speaking to a person for sales and service professionals to create and maintain accurate CRM data.  Based in New York City, uses natural language processing and RPA to create a competitive advantage for its customers in the form of robust, accurate data and insights that help their clients set and hit targets consistently, reducing 60-80% of time users spend manually updating Salesforce daily.