At the top of the list of professions that need a human touch you will see sales. Sales is all about human interaction- persuading someone that they need what you are selling. The best salespeople have excellent communication skills to seal the deal. So how can something so in-human play such a vital role?
Have you ever wondered why some members of your sales team pickup information about your product or your processes faster than others? Why some happily use the tools the company provides, and others do not even go near them?