In selling it is vital that we speak to people about our product or service, but what if they have never heard of you? There is frequently a credibility gap that needs to be filled so that the conversation can move forward. So how do you stand out? How do you build it? Stick around and I’ll give you some top tips.
Facilitating your sales teams through either a formal sales enablement function or informal process is critical to any business. It sets your sales team up to sell more and be more consistent in achieving their deals.
