COVID-19 has caused economic effects across all industries and countries, sales forecasts are down but more than that, there is an element of entering the unknown. Some companies are comfortable to take a wait-and-see approach whereas others are feeling mounting pressure to cut costs. But where? How do you maintain your budget and deploy your resources optimally?
Now, as many salespeople do the equivalent to an Irish jig to get out of it when questioned… the facts remain the same, if it’s not entered into Salesforce, it never happened!