In this era of mobility, if you aren’t changing your sales process by leveraging new mobile-centric technologies, you are wasting time.
New technologies that help enhance mobile technology, like Artificial Intelligence, aren’t just for movies anymore. With everyone from Microsoft to Google getting in on the action, AI is used every day in businesses worldwide.
AI will “transform your business (and everyone else’s)” according to Inc.com [January 2016]. But how exactly will AI have a transformative impact on business? It’s a problem solver. "A lot of problems that we think are impossible to solve--and are within the exclusive domain of human intelligence--can be solved." According to a recent article in Forbes, advances in AI include technology powering the hugely improved speech recognition in so many products, is great news for sales organizations because products now exist that dramatically improve sales productivity by reducing the time people spend on tedious administrative tasks while on the go. With AI, you can accomplish more by simply picking up your mobile device and talking or texting direct to your CRM.
For example, a tool like Salesforce Einstein makes headlines because it flips the traditional CRM model on its head. Einstein reduces the amount of time reps spend on data entry because it learns from all your current data – from your CRM to email, calendar, social media, and internal systems – and then delivers predictions and recommendations in the context of your company’s goals. It doesn’t require excess work, or hours sitting in front of a screen. And you still get the benefit of utilizing all that data to inform the sales process.
Making your sales team work more efficiently? That’s smart.
According to a recent survey, the artificial intelligence market is estimated to grow from USD 419.7 Million in 2014 to USD 5.05 Billion by 2020, at a CAGR of 53.65% from 2015 to 2020[1]. If you’re in sales, sales operations or sales management this means you will no longer need to spend hours updating information manually while sitting at a desk. You can update your CRM on the go while waiting in line for your afternoon coffee.
The implications are astounding for business. AI is already in our hands – all day, every day.
But for businesses to provide flexibility and workforce intelligence to their sales teams, they must take advantage of the AI technology platforms that enable these changes. Saving your reps time and empowering them to work when, how and where they want keeps them happy, and keeps your company competitive. Without it, you may have trouble motivating, keeping and recruiting the best and the brightest.
Utilizing the same technologies like voice recognition that are already ubiquitous (Hello, Siri!) is a simple place to start since everyone already knows how to do it. It requires no training yet it can help sales teams increase their efficiency and spend less time updating Salesforce and more time actually using its intelligence to inform sales activities like nurturing the relationships that close sales and drive revenue.
Updating your CRM on the go? Without any loss of data? And more time for golf? That’s really smart.
Just as Uber – the hugely successful taxi service that allows users to hail a ride on a smartphone – developed because of burgeoning global positioning system (GPS) technology, we can expect AI to spur innovative business models and life-changing products.
As our work becomes more mobile, businesses must adapt to the new world and invest in AI technologies. Remove physical barriers to productivity, simplify the sales process and get you to your revenue goals without wasting precious time.
Your Sales AI is only as good as the data that feeds it. Rollio is Artificial Intelligence (AI) built into your Sales Team’s core. It powers your sales team’s knowledge, drives sales performance, and of course, makes your team happy that they can now spend their time closing deals, rather than updating their CRM. Now, you can hand back hours of valuable selling time and improve CRM usage all at once for your company. For more information on what Rollio has to offer, check out our product or contact us.
[1] MarketsandMarkets.com: Artificial Intelligence (AI) Market by Technology (Machine Learning, Natural Language Processing (NLP), Image Processing, and Speech Recognition), Application & Geography - Global Forecast to 2020
[2] http://www.telegraph.co.uk/business/tata-communications/benefit-of-artificial-intelligence/
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