The Costs of Your CRM
CRM software can help you track sales and benchmark trends so that you can analyze and be smarter about future sales. Doing so can help you cut down on costs in the office as a result of throwing away bad sales habits – which will, in turn, increase your ROI. But the actual costs of using a CRM can start to add up if you’re not being efficient with the way you use it. The point of using a CRM is to execute sales operations more efficiently, so if you’re letting it suck up more time than necessary, it’s time to make some changes. Here are some ways that your CRM could be incurring unnecessary costs.
Distraction from Sales
Your sales team needs to focus on one thing: sales. That’s why CRMs exist – in order to make your business day more simple and automated so that you can get back to the work that really matters. But with the amount of data that you have to enter into your CRM, you can end up taking valuable time away from your more important duties. This may sound crazy, but sales reps only spend 22% of their time selling... that's less than 12 hours a week!
Investing in Training
Even if you’re not doing the data entry yourself, it still takes time and money to train your staff on how to use a CRM. You want your whole team on the same page and, once you have your CRM running super efficiently, it will make life much easier for everyone. However, if you've set up your CRM in a complicated manner, getting to this point can sometimes be a slow road. Simply put... have a well-documented sales process that is NOT overly complicated.
Dealing with Data
Not only is dealing with data time-consuming and tedious, it’s also complicated if you don’t have your CRM working efficiently. Manually filling out forms and reports can be a huge, unnecessary headache & time waster that might make you reluctant to use your CRM at all. Despite this, data provides valuable insights that help you save time & sell more in the long run. This neccessary pain that eats away at valuable selling time is exactly why we built Rollio, a tool that allows you to update Salesforce in seconds.
Making the Most of Your CRM
The good news is that you don’t have to give up on your CRM! You can improve the efficiency of your CRM with tools that help you put it to better use. Making the most of Salesforce will help boost your ROI and give you more time to focus on the important stuff...sales. Take the time to learn about your CRM's automated features and triggers. Start making your CRM work for you instead of vice-versa.