Implementing and then getting salespeople to adopt a CRM system can be an arduous, resource-draining process. Why? Because most salespeople are at their best when talking to customers, not entering data on a computer. This creates a fundamental problem with the function of a CRM. Now ask yourself the question: if updating a CRM was as easy as talking to, or texting, a co-worker would there still be problems implementing?
This article by “Write for Value”, outlines the challenges sales directors have with their teams adopting CRMs and what can be done to change it.
Here are a few of the points we found compelling about the challenges salespeople have with CRM:
Overcomplicated systems require a lot of hands-on training and practice to become fully proficient in.
1) A lack of systems or IT knowledge among sales team members can provide a barrier to adoption.
2) Overcomplicated systems require a lot of hands-on training and practice to become fully proficient in.
3) Salespeople view CRM as non-beneficial in achieving their targets and how to shift that paradigm.
“A major reason for the frustration of sales folks is the complexity of CRM. Often, the CRM uses data intensive entry screens, making entry of data mandatory. A lot of this data is not required to be entered. Complexity of data needs to be minimized, making it easy to use”.
Our Solution:
At Rollio, our solution is to take the complexity out of your CRM by automating the update process. What used to take 30 minutes to update can now be done in less than 5 minutes. Without the need for training or timely updates, implementing a CRM is now as seamless as ever. For more information on what Rollio has to offer, check out our product or contact us.
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