The Rollio Blog: Lead Generation

Improve your sales strategy today

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All sales processes are pretty much the same. You contact the lead, present, address objections and close. In larger organizations, there may be several presentations, each with their own set of objections. But within that workflow, top performing salespeople use a few simple techniques to be more effective.

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Did you know that only 13 percent of businesses believe that their lead generation strategies are "very successful"? If you're not feeling this kind of satisfaction, consider incorporating some of the following strategies into your mix. They might just contribute to the lead generation boost you're looking for!

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Nurturing Those Freezing Cold Leads into Sales. Any sales rep who's ever watched "Glengarry Glen Ross" can probably sympathize with Shelley, the down-on-his-luck salesman who's dying for good leads. And why not? Leads are the lifeblood of sales, and yet it seems that half the time (or more), they leave you with absolutely nothing to show for your efforts. Bupkis. When do the sales come?

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The Costs of Your CRM CRM software can help you track sales and benchmark trends so that you can analyze and be smarter about future sales. Doing so can help you cut down on costs in the office as a result of throwing away bad sales habits – which will, in turn, increase your ROI. But the actual costs of using a CRM can start to add up if you’re not being efficient with the way you use it.

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