At the top of the list of professions that need a human touch you will see sales. Sales is all about human interaction- persuading someone that they need what you are selling. The best salespeople have excellent communication skills to seal the deal. So how can something so in-human play such a vital role?

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When you think of a small business do you think of CRM? No? Well, you’re not alone. We mainly think of large companies when we talk of customer relationship management.

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Artificial intelligence is here and ready to help your customer service team advance your companies journey to digital maturity. These technologies “perform and/or augment tasks, help better inform decisions, and accomplish objectives that have traditionally required human intelligence, such as planning and reasoning from partial or uncertain information and learning.”

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Now, as many salespeople do the equivalent to an Irish jig to get out of it when questioned… the facts remain the same, if it’s not entered into Salesforce, it never happened!

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In today’s service-led and continuous engagement model, customer support and service has become the most significant cog in our customer satisfaction engine. It is well documented that two-thirds of customers who switch brands do so because of poor service.

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Technology has improved rapidly since the first computer was invented in 1946. In fact, who would have guessed 20 years ago that each of us would have major computing power in our pockets? For sales professionals and businesses, massive computing power and artificial intelligence (AI) are combining to help, make using Salesforce easier.

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The start of a new sales quarter is always an exciting new milestone, no matter if that means a chance to start fresh or to continue the momentum from last quarter. Beginning a new sales quarter means new leads to chase down, new deals to close and new goals to meet.

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Leads. Your company can't sell or grow without them. They're like the map to the treasure, the road to selling success. But what if I were to tell you that generating leads is the easy part? That the real work comes in when it's time to do something with those leads?

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Using a CRM system streamlines business and makes team members more efficient, IF used properly. Sadly, some companies spend a lot on a CRM and never get much value out of it. These tips can make using Salesforce easier, and they also apply to other CRM systems.

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Large, strategic accounts do not come easy. You need to be willing to make a significant investment and take a different approach. It doesn’t have to be complicated. But if you want the sales salespeople charged with winning large accounts to succeed, you have to understand that they will need…

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