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Your B2B Sales Funnel: 5 Ways to Create More Customers The goal of any B2B strategy is to generate more leads and more sales. The challenge? It's a buyer's market, and customers are growing more savvy every day. Revenue growth depends on a constant honing of your B2B sales strategy. Here are five proven tips to improve your B2B sales funnel.

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How to React to Lost Customers Customer churn can be devastating to your business. Despite this fact, however, you can still realize important value to your business from customers who are headed for a competitor. Here’s how: Consider an Immediate Response If an unhappy customer announces that they’re leaving, you may be able to take advantage of the service recovery paradox if you react...

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