COVID-19 has caused economic effects across all industries and countries, sales forecasts are down but more than that, there is an element of entering the unknown. Some companies are comfortable to take a wait-and-see approach whereas others are feeling mounting pressure to cut costs. But where? How do you maintain your budget and deploy your resources optimally?

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It’s not always an easy answer so let’s look at a few questions to help you decide.

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At the top of the list of professions that need a human touch you will see sales. Sales is all about human interaction- persuading someone that they need what you are selling. The best salespeople have excellent communication skills to seal the deal. So how can something so in-human play such a vital role?

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Do you believe that high customer satisfaction requires spending more? Yes? Well you are certainly not alone, but you may be mistaken.

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When you think of a small business do you think of CRM? No? Well, you’re not alone. We mainly think of large companies when we talk of customer relationship management.

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Have you ever wondered why some members of your sales team pickup information about your product or your processes faster than others? Why some happily use the tools the company provides, and others do not even go near them?

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Artificial intelligence is here and ready to help your customer service team advance your companies journey to digital maturity. These technologies “perform and/or augment tasks, help better inform decisions, and accomplish objectives that have traditionally required human intelligence, such as planning and reasoning from partial or uncertain information and learning.”

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Now, as many salespeople do the equivalent to an Irish jig to get out of it when questioned… the facts remain the same, if it’s not entered into Salesforce, it never happened!

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In selling it is vital that we speak to people about our product or service, but what if they have never heard of you? There is frequently a credibility gap that needs to be filled so that the conversation can move forward. So how do you stand out? How do you build it? Stick around and I’ll give you some top tips.

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Is your team yawning at their desk? Is your Sales Manager bouncing off the walls yelling about sale figures? Are you tired of dragging your feet down the street while your competitors jog past in the latest trainers?

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