Here’s a challenge for you: Sift through five years of customer data. Look at what worked five years ago, 3 years ago, last year and last week. Now quantify the trends, and show your salespeople where the market is going today. Then go a little deeper and use that data to personalize engagements for every prospect.
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It may be the most dreaded statistic in sales management: The average rep spends only about 1/3 of their time selling. In other words, we employ salespeople at $100,000 a year and they spend less than 3 hours a day doing what we pay them to do.