COVID-19 has caused economic effects across all industries and countries, sales forecasts are down but more than that, there is an element of entering the unknown. Some companies are comfortable to take a wait-and-see approach whereas others are feeling mounting pressure to cut costs. But where? How do you maintain your budget and deploy your resources optimally?
At the top of the list of professions that need a human touch you will see sales. Sales is all about human interaction- persuading someone that they need what you are selling. The best salespeople have excellent communication skills to seal the deal. So how can something so in-human play such a vital role?